All our platforms news
media buying
platforms
Mobile ad networks explained for beginners
Self-attributing networks, SDK networks, DSPs, exchanges and mediation explained plainly, with who controls what and how money actually moves.
Jordan Wells
6 min read
measurement
platforms
·5 min read
Roblox real-time player targeting for advertisers
media buying
platforms
·8 min read
Google Play UK settlement: tribunal approves GBP260m
market intelligence
platforms
·5 min read
How to follow UA industry news without the noise
market intelligence
platforms
·5 min read
PIF EA Savvy merger report links two big spenders
measurement
platforms
·6 min read
The end of the install as the unit of UA
market intelligence
platforms
·6 min read
The consolidation endgame for mobile ad tech
market intelligence
platforms
·6 min read
If app stores become optional, what happens to UA
market intelligence
platforms
·4 min read
Dark patterns, consumer law and UA
platforms
·6 min read
Apple's EU terms now face a developer backlash
media buying
platforms
·7 min read
Anatomy of a mediation switch
platforms
playable ads
·6 min read