All our platforms news
measurement
platforms
SKAN 4 postback windows: Apple’s current conversion windows and lock behaviour
Apple SKAdNetwork 4 conversion windows—days 0–2, 3–7 and 8–35—plus lock-window delays from current StoreKit documentation.
Isaac Turner
3 min read
media buying
platforms
·3 min read
Meta Advantage+ app campaigns: controls a game buyer still has
platforms
playable ads
·3 min read
LevelPlay playable formats after the ironSource brand transition
measurement
platforms
·3 min read
Play Billing Library: required version 8 by 31 August 2026—and what blocks updates
platforms
playable ads
·3 min read
Google Play 16 KB page-size requirement: who must rebuild, and by when
creative strategy
platforms
·3 min read
Google Play Families ads policy: SDK, format and content gates for kids-adjacent games
media buying
platforms
·3 min read
DMA designated services: which advertising and store gateways currently bind a game buyer
media buying
platforms
·3 min read
Apple Kids category and advertising: documented restrictions that bind UA creative
creative strategy
platforms
·3 min read
Apple Ads custom product pages: pairing rules, caps and deep links
measurement
platforms
·2 min read
Android Attribution Reporting: status versus Privacy Sandbox retirement copy
media buying
platforms
·3 min read
Amazon Ads app installs: DSP Events Manager for Android and Fire—not a full-store UA network card
measurement
platforms
·2 min read