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Google I/O: Sidekick and Gemini discovery move the Android funnel again

Google I/O 2026 put an AI overlay inside games and folded app discovery into Gemini. Neither is live everywhere, but both signal where Android UA heads.

Marco Bianchi

4 min read

Google I/O: Sidekick and Gemini discovery move the Android funnel again
The Ledger #4: Roblox rules, AppMagic folds in, Apple files

market intelligence

platforms

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3 min read

The Ledger #4: Roblox rules, AppMagic folds in, Apple files

The store page is the last ad you do not control

media buying

platforms

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6 min read

The store page is the last ad you do not control

Playable QA: five failures networks reject

platforms

playable ads

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4 min read

Playable QA: five failures networks reject

Alternative app stores will not lower your CPI

media buying

platforms

·

5 min read

Alternative app stores will not lower your CPI

What a network outage teaches you about dependency

media buying

platforms

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7 min read

What a network outage teaches you about dependency

Unity's first quarter without ironSource

platforms

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2 min read

Unity's first quarter without ironSource

AppLovin's $1.84B quarter: the buyer's-market thesis, revisited

media buying

platforms

·

3 min read

AppLovin's $1.84B quarter: the buyer's-market thesis, revisited

Roblox tightens ad labeling: what now counts as an ad on the platform

platforms

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2 min read

Roblox tightens ad labeling: what now counts as an ad on the platform

Every platform privacy change is a pricing change

market intelligence

platforms

·

7 min read

Every platform privacy change is a pricing change

Ad tech integration hurts mid-sized studios most

market intelligence

platforms

·

7 min read

Ad tech integration hurts mid-sized studios most

ironSource is dark. Where the supply went

media buying

platforms

·

3 min read

ironSource is dark. Where the supply went