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The Ledger #6: Play policy, stores, and a quiet Apple
This Play policy third-party stores update: Google withdrew its settlement, stores went live in the US, and Take-Two confirmed GTA 6's marketing timeline.
Marco Bianchi
2 min read
measurement
platforms
·6 min read
Privacy made UA more honest, not harder
media buying
platforms
·4 min read
Third-party app stores are live on Google Play in the US. A day-one UA playbook
platforms
·2 min read
App store review and your marketing claims
platforms
·3 min read
Epic and Google drop the settlement. July 22 is now the date
platforms
·3 min read
The Supreme Court takes Apple v Epic, narrowly
media buying
platforms
·3 min read
Axon self-serve opens to everyone: what e-commerce demand does to game CPMs
market intelligence
platforms
·6 min read
Google Play commission cuts: who actually wins
media buying
platforms
·4 min read
Platform concentration is rewriting the creative brief
measurement
platforms
·4 min read
Privacy by design in UA data flows
market intelligence
platforms
·2 min read
The Ledger #5: Liftoff's first weeks, Epic's cert reply
measurement
platforms
·4 min read