Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·1 min read
Event-week retention uplift that is not UA-attributable
measurement
·1 min read
Duplicate purchase event rate after web shop + store dual paths
measurement
media buying
·1 min read
D7 payback definition lab: which revenue, which FX day, which fee
measurement
media buying
·1 min read
D30 payback for midcore F2P: censoring and maturity rules
measurement
media buying
·1 min read
View-through from creator content vs click-through paid cuts
measurement
media buying
·1 min read
Creator-code cannibalisation of organic payers: labelled holdout math
measurement
media buying
·1 min read
Community-driven install quality vs paid social: a labelled synthetic lab
measurement
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Chuseok / Golden Week retention uplift vs paid spend efficiency
measurement
media buying
·1 min read
Battle-pass attach rate vs organic baseline: a cohort lab
measurement
·1 min read
Refunds on the first-purchase cohort: a teaching bridge
measurement
·1 min read
First-purchase offer holdout: synthetic teaching set
measurement
media buying
·1 min read