Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·1 min read
SKAN null-rate impact on F2P bid models without inventing a market average
measurement
media buying
·1 min read
Seasonal mix-shift: separating holiday organic uplift from paid efficiency
measurement
·2 min read
Rewarded video frequency cap vs D7 retention: a fatigue lab
measurement
media buying
·1 min read
Rewarded opt-in rate decay across a 14-day cohort (labelled synthetic)
measurement
media buying
·1 min read
Refund-adjusted ROAS for gacha weekends
measurement
·1 min read
Re-engagement revenue attribution vs new-install revenue in live F2P
measurement
media buying
·1 min read
Probabilistic vs deterministic revenue mix in F2P MMP reports
measurement
media buying
·1 min read
Pass completers vs quitters: LTV split for UA bid models
measurement
media buying
·1 min read
Pass attach as a conversion event: stability for bidding
measurement
·1 min read
Interstitial after level-fail: incremental revenue vs churn risk
measurement
·1 min read
IAP payer conversion after removing interstitial from FTUE
measurement
·1 min read