Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
platforms
·4 min read
Server side events: why studios are moving
measurement
media buying
·6 min read
Anatomy of a network test that lied
measurement
media buying
·5 min read
Acquiring high-value cohorts without buying whales
measurement
platforms
·6 min read
Privacy made UA more honest, not harder
measurement
media buying
·5 min read
Cohort quality checks before you scale a channel
market intelligence
measurement
·7 min read
Retention is a UA metric
measurement
·4 min read
Blended CPI and modelling organic uplift
market intelligence
measurement
·6 min read
Dashboards make UA teams slower
measurement
media buying
·6 min read
The CPI obsession is a category error
market intelligence
measurement
·6 min read
The benchmark report is selling you something
measurement
media buying
·5 min read
Re-engaging lapsed players: a campaign design
measurement
·4 min read