Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
·4 min read
A measurement stack audit before Q4
measurement
platforms
·6 min read
The end of the install as the unit of UA
measurement
·6 min read
UA metrics explained: CPI, ROAS, LTV and payback
measurement
·3 min read
Reading an MMP dashboard without fooling yourself
measurement
platforms
·6 min read
Apple's ATT lawsuit: a GBP2bn UK claim over tracking
measurement
platforms
·6 min read
Scenario planning for a world with no device IDs
market intelligence
measurement
·6 min read
Anatomy of a soft launch that should have been killed
measurement
media buying
·6 min read
Anatomy of a store page test that moved nothing
measurement
·2 min read
ATT opt-in rates: what still moves them
measurement
platforms
·6 min read
Apple is forced to restructure ATT after a ruling
measurement
·4 min read
Reading your MMP dashboard after AppsFlyer's round: nothing changes, and everything
measurement
·6 min read