Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
market intelligence
·4 min read
Loom Games at $1B: Pixel Flow and the new price of a breakout puzzle
creative strategy
measurement
·6 min read
The creative testing statistics most teams get wrong
creative strategy
platforms
·4 min read
Disclosing AI-made creative: the rules so far
creative strategy
market intelligence
·6 min read
Mattel163 Buyout: What It Means for Licensed-IP UA
creative strategy
·6 min read
The first two seconds are a thumbnail problem
creative strategy
media buying
·7 min read
Creative diversity is a portfolio risk decision
creative strategy
·6 min read
Sort Puzzle Subgenre: How a New Genre Finds Its Hook
creative strategy
measurement
·6 min read
The creative brief is a hypothesis document
creative strategy
·5 min read
Why UGC-style ads decay faster than produced ones
creative strategy
measurement
·3 min read
Why players lie in surveys, and what their session data says instead
creative strategy
media buying
·4 min read
TikTok for games: beyond Spark Ads
creative strategy
market intelligence
·6 min read