Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
market intelligence
·5 min read
Hyper-casual creative economics in 2026
creative strategy
·5 min read
Winning creatives cluster by emotion, not mechanic
creative strategy
market intelligence
·4 min read
The economics of creative velocity
creative strategy
market intelligence
·5 min read
Block Puzzle Genre Economics: Why the Format Never Stops
creative strategy
market intelligence
·4 min read
2,500 creatives a quarter: reading AppsFlyer's State of Gaming 2026
creative strategy
·3 min read
Hook, proof, promise: a three-beat structure for the first six seconds
creative strategy
media buying
·6 min read
Frequency is a bidding problem, not a creative one
creative strategy
media buying
·6 min read
Creative Concept Longevity: Q1 Planning Starts Now
creative strategy
measurement
·5 min read
Creative Lookalike Audience Signals Your Team Should Use
creative strategy
measurement
·5 min read
The Post-Campaign Creative Debrief Process Nobody Runs
creative strategy
media buying
·5 min read
A holiday creative brief mobile games teams can actually use
creative strategy
measurement
·5 min read