Latest
market intelligence
media buying
A UA quarterly business review template that holds up
A UA quarterly business review template built for a quiet market breaks down fast in a quarter this volatile. Here is one that does not.
Jordan Wells
5 min read
media buying
platforms
·5 min read
What web shop conversion rate should you actually expect
market intelligence
·5 min read
How I Went From a 3D Artist to GM of a Billion-Dollar Game
creative strategy
measurement
·6 min read
Creative segmentation by player type, not just genre
platforms
playable ads
·6 min read
The playable end card web shop link, done properly
market intelligence
·4 min read
Why Smart Founders Say No to Billions
platforms
·6 min read
Unity's Q1 2025 earnings and Vector's cautious guidance
media buying
platforms
·5 min read
AppLovin's Q1 2025 Earnings and the Revised Tripledot Deal
measurement
platforms
·5 min read
The Web Shop Attribution Blind Spot Nobody Budgets For
market intelligence
platforms
·8 min read
AppLovin: how owning mediation rewrote the mobile ad-tech playbook
market intelligence
platforms
·2 min read
The Ledger #9: Contempt, DMA Fines and a Sandbox U-Turn
market intelligence
·2 min read