Latest
market intelligence
The Scopely Niantic Acquisition and Location-Based UA
The Scopely Niantic acquisition impact reaches beyond Pokemon GO, closing a $3.5B deal that resets who owns location-based UA distribution.
Emma Carter
6 min read
creative strategy
·5 min read
Sound Design for Mobile Video Ads Most Players Never Hear
market intelligence
·9 min read
The Hard Truth About the Finnish Game Industry
creative strategy
playable ads
·6 min read
AI Video Ads for Games: Where Production Actually Changed
creative strategy
·6 min read
AI Generated Video Ad Iteration, One Pass at a Time
creative strategy
measurement
·6 min read
Creative fatigue detection metrics for your dashboard
market intelligence
platforms
·5 min read
Fortnite's return to the App Store and what it changes
creative strategy
market intelligence
·8 min read
What I Took from Games to Build Better Consumer Apps
market intelligence
media buying
·5 min read
Building a UA vendor diversification plan early
market intelligence
·8 min read
Squad Busters 2.0 and Supercell's YOLO Strategy
market intelligence
platforms
·2 min read
The Ledger #10: Q1 earnings and a stalled Fortnite return
measurement
·5 min read