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market intelligence
media buying
Q1 2025 Operating Brief: Mobile UA Industry Trends So Far
Mobile UA industry trends in Q1 2025 point to one operating shift: consolidation and AI ad models are moving faster than most budgets have adjusted.
Jordan Wells
5 min read
creative strategy
·5 min read
Setting a Creative Iteration Cadence for Live Mobile Games
media buying
platforms
·6 min read
TikTok's Smart+ and the Rise of Automated Ad Campaign Tools
market intelligence
platforms
·3 min read
The Ledger #6: GDC 2025 Ad Tech News and a Third Report
creative strategy
market intelligence
·6 min read
Hyper-Casual Economics After GDC: The Consolidation Case
market intelligence
platforms
·5 min read
Unity Vector: What Its New AI Ad Model Changes for Buyers
market intelligence
·8 min read
Beyond User Acquisition: How to Win with Influencer Marketing
creative strategy
playable ads
·6 min read
GDC 2025 Debrief: AI Creative Production Hits the Floor
platforms
playable ads
·6 min read
From Playable Prototype to Five Network Builds, No Rework
creative strategy
media buying
·6 min read
What Big-Budget Launch Campaigns Teach Mobile UA Teams
market intelligence
·25 min read
The Magic Behind Magicabin’s ARPDAU
creative strategy
market intelligence
·6 min read