Latest
creative strategy
media buying
Portfolio Theory for Creative: How Many Concepts to Run
Creative portfolio testing works like a financial portfolio: too few concepts is risky, too many wastes budget finding a signal. Here is how to size it.
Maya Lombardi
5 min read
creative strategy
·6 min read
AI-Generated Ad Creative: Where the Quality Bar Really Sits
market intelligence
·6 min read
Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs f… — archive read for UA and studio leads
market intelligence
platforms
·2 min read
The Ledger #5: Mobile Game Acquisition Deals, Confirmed
playable ads
·5 min read
Build Size, Load Time and the Slow Death of a Playable
market intelligence
platforms
·5 min read
The EU Digital Markets Act and App Stores, One Year On
market intelligence
·6 min read
How Istanbul Became the New Capital of Mobile Gaming – And Where It… — archive read for UA and studio leads
measurement
platforms
·5 min read
The MMP Migration Checklist to Run Before You Switch
measurement
media buying
·5 min read
A Cohort Quality Scorecard for the Weekly UA Review
measurement
media buying
·6 min read
Could ATT Be Rolled Back? A Scenario Worth Planning For
market intelligence
platforms
·5 min read
Mobile Ad Tech Stock Volatility: AppLovin's Rough Quarter
market intelligence
·2 min read