Latest
media buying
Store listing experiments that move conversion
A practical guide to Play Store and Apple product page experiments: what to test first, sample size, seasonality traps and reads that are noise.
Jordan Wells
4 min read
creative strategy
market intelligence
·5 min read
What UA creative agencies charge and why
creative strategy
media buying
·4 min read
The Q4 creative calendar: when to lock, when to test
creative strategy
market intelligence
·6 min read
How to choose a UA creative agency for your game
market intelligence
·2 min read
Chart watch, August: a quiet month at the top
measurement
·6 min read
UA metrics explained: CPI, ROAS, LTV and payback
measurement
·3 min read
Reading an MMP dashboard without fooling yourself
measurement
platforms
·6 min read
Apple's ATT lawsuit: a GBP2bn UK claim over tracking
market intelligence
·6 min read
What a UA team looks like in 2030
market intelligence
·4 min read
Layoffs and the UA function
market intelligence
·2 min read
Savvy's CEO steps down after $38B of deals: what changes for Scopely, Niantic and Moonton
media buying
·6 min read