Latest
market intelligence
media buying
Agentic buying and the end of the ad manager
Agentic buying ends the ad manager as an interface, not as a job. The work moves to writing constraints and auditing decisions you no longer make by hand.
David Lee
6 min read
creative strategy
market intelligence
·6 min read
When the model buys and makes the creative
creative strategy
market intelligence
·6 min read
Creative when everyone has the same tools
measurement
platforms
·6 min read
Scenario planning for a world with no device IDs
market intelligence
media buying
·5 min read
What is mobile game user acquisition? A 2026 guide
market intelligence
media buying
·6 min read
GTA 6 preview: viewership jumped 35%, plan CPMs
creative strategy
market intelligence
·3 min read
Gamescom 2026 for mobile UA: who was buying, and what they said they wanted
creative strategy
market intelligence
·5 min read
Creative team structure: in-house or agency?
market intelligence
·7 min read
The genre is the strategy
market intelligence
media buying
·4 min read
Ratings, reviews and trust in the store listing
creative strategy
market intelligence
·3 min read
Gamescom on a phone: capturing PC and console attention for mobile launches
market intelligence
measurement
·6 min read