Latest
market intelligence
How to run a UA kill decision
Stopping spend on a game, a channel or a market is the decision UA teams handle worst. A process that separates the evidence from the sunk cost.
Emma Carter
6 min read
market intelligence
media buying
·4 min read
Mid-year check: the 2026 acquisition outlook, six months on
market intelligence
media buying
·6 min read
Automation did not remove judgement, it moved it
market intelligence
media buying
·6 min read
The best UA teams spend less time in ad managers
creative strategy
playable ads
·4 min read
Why genre-native playables beat borrowed mechanics
measurement
·4 min read
Blended CPI and modelling organic uplift
market intelligence
·3 min read
Web3 games and UA: what remains
creative strategy
market intelligence
·6 min read
Premium mobile games: releases were up 77 percent
playable ads
·4 min read
Playable testing on real devices: a QA matrix for 2026
market intelligence
·3 min read
Chart watch, June
market intelligence
measurement
·6 min read
Dashboards make UA teams slower
measurement
media buying
·6 min read