Latest
creative strategy
playable ads
Fake difficulty and real difficulty in playable design
Two playables can look equally hard and convert completely differently. The difference is whether the challenge sits in the mechanic or in the interface.
Juliet Ramos
3 min read
measurement
media buying
·5 min read
Cohort quality checks before you scale a channel
media buying
platforms
·4 min read
Third-party app stores are live on Google Play in the US. A day-one UA playbook
platforms
·2 min read
App store review and your marketing claims
market intelligence
·6 min read
The UA lead as translator, not buyer
media buying
·4 min read
Operating brief: the summer slowdown and the Q4 ramp
creative strategy
measurement
·6 min read
More creative testing can make you worse
market intelligence
measurement
·7 min read
Retention is a UA metric
market intelligence
·2 min read
$2.5B into games in Q2, mostly AI and ad tech
creative strategy
media buying
·4 min read
Seasonal creative calendars for games
platforms
·3 min read
Epic and Google drop the settlement. July 22 is now the date
playable ads
·4 min read