Latest
creative strategy
market intelligence
The creative strategist role is misdefined
Studios hire creative strategists to think, then measure them on output. The job that moves performance is portfolio design, and almost nobody owns it.
David Lee
6 min read
market intelligence
measurement
·7 min read
First-party data is overrated for most studios
creative strategy
·4 min read
Writing creative briefs an agency can execute
market intelligence
platforms
·2 min read
The Ledger #5: Liftoff's first weeks, Epic's cert reply
market intelligence
playable ads
·4 min read
Playable tooling in 2026: build, buy or outsource
measurement
platforms
·4 min read
Web shop attribution: measuring D2C without breaking your MMP setup
market intelligence
media buying
·6 min read
The agency incentive problem nobody fixes
market intelligence
measurement
·6 min read
UA and product teams optimise against each other
creative strategy
measurement
·4 min read
A field guide to misleading mechanics
measurement
platforms
·6 min read
Every SDK you install is a data-sharing agreement
creative strategy
measurement
·5 min read
Creative measurement beyond CTR and IPM
measurement
platforms
·4 min read