Latest
market intelligence
platforms
XR headsets as an acquisition surface
Vision Pro and Quest remain too small for performance UA. Studios that show up anyway are buying press coverage, not installs.
Marco Bianchi
2 min read
creative strategy
platforms
·4 min read
Creative for third-party stores: what changes when the install button is not Google's
market intelligence
·7 min read
Stop calling it user acquisition
market intelligence
·2 min read
Chart watch, July
measurement
media buying
·6 min read
Anatomy of a network test that lied
market intelligence
media buying
·6 min read
Anatomy of a budget cut done well
market intelligence
media buying
·4 min read
GTA 6's autumn campaign will distort mobile CPMs. Plan for it now
creative strategy
market intelligence
·4 min read
Characters and IP in acquisition creative
creative strategy
market intelligence
·6 min read
Most UA best practice is survivorship
market intelligence
platforms
·2 min read
The Ledger #6: Play policy, stores, and a quiet Apple
measurement
media buying
·5 min read
Acquiring high-value cohorts without buying whales
measurement
platforms
·6 min read