Latest
market intelligence
measurement
The benchmark report is selling you something
Every free UA benchmark is published by a company with a product to sell. Read the incentive first, then treat the median as a floor, not a target.
Isaac Turner
6 min read
creative strategy
playable ads
·3 min read
Accessibility in game ads: captions and contrast
creative strategy
measurement
·3 min read
The iteration ladder: twelve variants, one insight
market intelligence
·4 min read
South Korea: PC-heritage IP and mobile UA
platforms
·3 min read
The Supreme Court takes Apple v Epic, narrowly
media buying
platforms
·3 min read
Axon self-serve opens to everyone: what e-commerce demand does to game CPMs
measurement
media buying
·5 min read
Re-engaging lapsed players: a campaign design
measurement
·4 min read
Attribution windows: the lookback debate
market intelligence
platforms
·6 min read
Google Play commission cuts: who actually wins
media buying
platforms
·4 min read
Platform concentration is rewriting the creative brief
creative strategy
·3 min read
Sound-on creative: designing for the minority who listen
measurement
platforms
·4 min read