Latest
market intelligence
Console cross-play and the mobile funnel
A console companion app creates an audience overlap most mobile attribution stacks cannot flag, and that gap changes campaign reads.
Leila Fernandez
2 min read
creative strategy
·4 min read
Motivation mapping: matching hooks to player types across genres
market intelligence
·6 min read
Decision latency is the hidden UA KPI
market intelligence
measurement
·6 min read
Post-mortems for failed campaigns, done honestly
platforms
·4 min read
WWDC 2026 App Store plans: creative workflows, discovery and eligibility
market intelligence
platforms
·7 min read
Regulation lands on the buyer, not the platform
market intelligence
platforms
·8 min read
Grand Games: $500M run rate in two years—and what the Series B syndicate actually looks like
market intelligence
platforms
·6 min read
Bending Spoons files its S-1: a portfolio roll-up read
creative strategy
·5 min read
Concept testing before you build anything
market intelligence
platforms
·4 min read
Liftoff lists at $23: the first public read on how the market prices a mobile DSP
market intelligence
·5 min read
Japan: what Western studios miss
playable ads
·4 min read