Latest
creative strategy
measurement
Meta Gaming Attribution Error: Why It Is Back in Games
A Meta gaming attribution error hiding in last-click reporting is misdirecting creative budgets, Deconstructor of Fun's read of Meta's rebuild argues.
David Lee
5 min read
market intelligence
platforms
·8 min read
Xbox’s endgame: capital signals, Booty as bridge, and why Sony should not cheer
market intelligence
media buying
·4 min read
Installs down 7%, revenue up 1%: Sensor Tower's State of Gaming and the end of volume UA
playable ads
·4 min read
Playable ad file size budgets by network
measurement
·6 min read
Survivorship bias in your cohort curves
market intelligence
measurement
·2 min read
Mobile game growth is moving closer to product
media buying
·4 min read
Buying rewarded video: a UA-side view
creative strategy
market intelligence
·4 min read
Inside the creative machine behind 4X acquisition
measurement
playable ads
·6 min read
When playables convert better and retain worse
creative strategy
market intelligence
·9 min read
Focus Friend: Hay Day progression systems inside a productivity app
creative strategy
market intelligence
·6 min read
AI creative volume lowers the value of volume
creative strategy
market intelligence
·11 min read