Latest
market intelligence
UA is a capital allocation problem
Most UA teams are run as marketing departments. They should be run as investment committees, because every install is a loan the game must repay.
Emma Carter
7 min read
measurement
·4 min read
Migrating 30 live games to a new MMP: Tripledot's Adjust move, and what to ask before you switch
measurement
·4 min read
AppsFlyer, Adjust, Singular: a buyer's comparison
creative strategy
media buying
·4 min read
Concepts vs Variants: Sizing a Live Creative Slate
platforms
·5 min read
Google Play Fees Cut to 20 Percent: The Epic Deal Lands
platforms
·4 min read
Age assurance and the acquisition funnel
market intelligence
·3 min read
Chart watch, February: a $6.1B month with no new entrants
measurement
media buying
·4 min read
Offerwalls and cost-per-engagement campaigns
measurement
platforms
·7 min read
Why self-attributing networks always look better
market intelligence
media buying
·14 min read
Meta is “back” in gaming: factories, attribution tax, and the UA team reboot
market intelligence
·4 min read
UA careers: roles, skills and progression
market intelligence
measurement
·6 min read