Latest
creative strategy
Match-3 creative is converging. Here is how not to look like Royal Match
Ten match-3 ads, one formula: distress, rescue, cascade. This match-3 creative convergence started with Royal Match. How to keep your own game's look.
Maya Lombardi
4 min read
creative strategy
market intelligence
·4 min read
Loom Games at $1B: Pixel Flow and the new price of a breakout puzzle
market intelligence
measurement
·6 min read
D7 ROAS targets punish long-retention games
measurement
platforms
·4 min read
Data clean rooms for game marketers
market intelligence
media buying
·4 min read
The budget conversation: how to defend a UA line in a flat market
market intelligence
platforms
·4 min read
The DMA for UA operators, in plain terms
market intelligence
media buying
·4 min read
OEM and preload channels on Android
creative strategy
measurement
·6 min read
The creative testing statistics most teams get wrong
market intelligence
platforms
·2 min read
Liftoff pulls its IPO. Moloco hires banks. The DSP tier is sorting itself
market intelligence
·9 min read
Supercell: Still Shipping, Still Learning, Still Compounding
creative strategy
platforms
·6 min read
The misleading-ad arbitrage and why it still pays
market intelligence
measurement
·14 min read