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market intelligence
media buying
Rewarded acquisition returns with a retention mandate
Rewarded acquisition works when the incentive bridges into a behavior the product wants to sustain, not when it is the only reason a player acts.
Jordan Wells
4 min read
measurement
·6 min read
Attribution is an allocation rule, not a truth
platforms
·4 min read
Unity Vector is now 56% of Grow. What that means for your ironSource line item
media buying
platforms
·4 min read
AppLovin +66%, Unity −25%: two ad networks, one buyer's market
creative strategy
platforms
·4 min read
Disclosing AI-made creative: the rules so far
market intelligence
·5 min read
India: acquisition in a low-ARPU, high-volume market
creative strategy
market intelligence
·6 min read
Mattel163 Buyout: What It Means for Licensed-IP UA
market intelligence
media buying
·2 min read
Earnings preview: what AppLovin and Unity's Q4 will tell us about 2026 CPMs
creative strategy
·6 min read
The first two seconds are a thumbnail problem
media buying
platforms
·5 min read
Apple Search Ads beyond brand defence
creative strategy
market intelligence
·7 min read
AI in game art: SciPlay’s art-director view of velocity, KPIs, and taste
creative strategy
media buying
·7 min read