Latest
market intelligence
Sort puzzles: from Water Sort templates to docks, hex auto-sort, and conveyors
Full-depth archive origin rewrite with diligence and portfolio reads — IAP hedged; Series A supported.
Samuel Ortiz
11 min read
creative strategy
·6 min read
Sort Puzzle Subgenre: How a New Genre Finds Its Hook
playable ads
·5 min read
Why Staged Loading Beats Compression for Playable Ads
market intelligence
·5 min read
AppMagic Mobile Growth Slowdown: A Second Source
creative strategy
playable ads
·4 min read
When a winning video needs a playable end card
creative strategy
measurement
·6 min read
The creative brief is a hypothesis document
measurement
·5 min read
Geo-lift tests: a practical guide for UA teams
market intelligence
media buying
·4 min read
In-house or agency media buying: the decision
creative strategy
·3 min read
Concept art is not a creative test
creative strategy
·5 min read
Why UGC-style ads decay faster than produced ones
media buying
platforms
·4 min read
YouTube Shorts in App campaigns: what changes
market intelligence
platforms
·2 min read