Latest
market intelligence
PGC London 2026: five things UA teams actually talked about
PGC London drew roughly 3,000 attendees over two days. Five recurring themes across the UA and monetisation tracks, from lifetime value to platform risk.
Emma Carter
3 min read
creative strategy
market intelligence
·5 min read
Hyper-casual creative economics in 2026
media buying
platforms
·6 min read
Hybrid waterfalls: what bidding still leaves on the table
creative strategy
·5 min read
Winning creatives cluster by emotion, not mechanic
market intelligence
playable ads
·4 min read
Playables nearly doubled their share of creative. Sensor Tower's State of Mobile, read from the brief
measurement
platforms
·4 min read
COPPA and kids' privacy for game marketers
creative strategy
market intelligence
·15 min read
Post-Block Blast playbook: three generations of block puzzles
market intelligence
media buying
·4 min read
Discord as an acquisition channel for mid-core
creative strategy
market intelligence
·4 min read
The economics of creative velocity
creative strategy
market intelligence
·5 min read
Block Puzzle Genre Economics: Why the Format Never Stops
market intelligence
media buying
·7 min read
Bid shading: the margin you never see in automated buying
measurement
platforms
·3 min read