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market intelligence
measurement
State of Mobile 2026: nine Sensor Tower trends for operators
Full-depth archive/ST State of Mobile — nine trends, operator implications, measurement hygiene; metrics qualified.
Samuel Ortiz
11 min read
measurement
media buying
·6 min read
Value optimisation selects for what you can measure
creative strategy
measurement
·3 min read
Why players lie in surveys, and what their session data says instead
playable ads
·5 min read
Playables for mid-core and strategy games
measurement
media buying
·6 min read
Why your best network degrades as you scale it
market intelligence
platforms
·3 min read
The weekly UA ledger: platform moves worth watching
market intelligence
·10 min read
Building Forever Franchises: 13 Years of Lessons from Zynga's EVP Studios, Ya… — full-depth archive read rewrite
creative strategy
media buying
·4 min read
TikTok for games: beyond Spark Ads
creative strategy
market intelligence
·6 min read
Sustaining a Live Mobile Franchise: Past Year Ten
creative strategy
playable ads
·4 min read
Playable ads are becoming the operating system of mobile UA
platforms
·2 min read
The $800M question: Epic v Google's hearing and Android steering
media buying
·6 min read