Latest
media buying
platforms
Snapchat ads for mobile games: a buyer's guide
A practical guide to Snap's App Install objective, AR lens creative and audience skew, and where Snapchat earns a line item once Meta and TikTok plateau.
Jordan Wells
4 min read
media buying
platforms
·5 min read
Apple's 5% Core Technology Commission: what the EU fee swap changes for web shop math
market intelligence
·4 min read
UA team structure by studio size
market intelligence
media buying
·6 min read
Dayparting is dead, except where it is not
market intelligence
media buying
·5 min read
The state of mobile game acquisition in 2026
market intelligence
·8 min read
Hiring as a Competitive Advantage
measurement
media buying
·6 min read
The auction, not the audience, sets your CPI
market intelligence
·14 min read
12 Gaming Predictions for 2026
market intelligence
·6 min read
Slipknot's Co-Founder: Building Games Like You Build a Band
market intelligence
·5 min read
Golden TWIG 2025: operator signals inside that archive’s honest awards ballot
market intelligence
platforms
·3 min read
The Ledger #24: Closing Out 2025's Platform Moves
creative strategy
media buying
·6 min read