Latest
media buying
Campaign consolidation works until it does not
Fewer, bigger campaigns help network models learn faster. Past a point they hand the network your allocation decisions and hide the mix shifts that hurt.
Jordan Wells
6 min read
creative strategy
market intelligence
·4 min read
2,500 creatives a quarter: reading AppsFlyer's State of Gaming 2026
measurement
·4 min read
Marketing mix modelling for game studios
market intelligence
·5 min read
China's outbound publishers: the UA playbook
creative strategy
measurement
·6 min read
The hook is a promise; retention is the invoice
platforms
playable ads
·3 min read
The playable spec sheet: what to send a network before you build
media buying
·4 min read
Reddit ads for game launches: what works
market intelligence
measurement
·3 min read
AppsFlyer at $2B: what a private-equity MMP would mean for buyers
market intelligence
media buying
·7 min read
Eight UA scaling traps: organics, net ROAS, signals, and false confidence
creative strategy
·3 min read
Hook, proof, promise: a three-beat structure for the first six seconds
media buying
platforms
·6 min read
First-price auctions quietly changed what a bid means
creative strategy
media buying
·6 min read