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market intelligence

platforms

Unity Enterprise Minimum Commitment: A Blackmail Claim

Unity Enterprise Minimum Commitment fees of $250K to $2M, with license revocation threatened, land in inboxes this week. One buyer calls it blackmail.

Marco Bianchi

6 min read

Unity Enterprise Minimum Commitment: A Blackmail Claim
Creative Lookalike Audience Signals Your Team Should Use

creative strategy

measurement

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5 min read

Creative Lookalike Audience Signals Your Team Should Use

market intelligence

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5 min read

From Space Ape to Duolingo via Supercell: Simon Hade on Building, P… — archive read for UA and studio leads

A Year-End Playable File Size Load Time Audit to Run

media buying

playable ads

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5 min read

A Year-End Playable File Size Load Time Audit to Run

Japan Smartphone Act App Stores: What Opens for Buyers

market intelligence

platforms

·

6 min read

Japan Smartphone Act App Stores: What Opens for Buyers

The Post-Campaign Creative Debrief Process Nobody Runs

creative strategy

measurement

·

5 min read

The Post-Campaign Creative Debrief Process Nobody Runs

market intelligence

·

6 min read

Hard Truths About Co-Founders, Capital, and Competition

Ad Platform Contract Renewal: 2026 Terms to Check First

market intelligence

platforms

·

6 min read

Ad Platform Contract Renewal: 2026 Terms to Check First

A Year-End Measurement Stack Review Before You Rebudget

market intelligence

measurement

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5 min read

A Year-End Measurement Stack Review Before You Rebudget

Clash Royale’s second wind: organic gravity, product repair, tactical paid

market intelligence

media buying

·

7 min read

Clash Royale’s second wind: organic gravity, product repair, tactical paid

The Ledger #23: A Year-End Signals Roundup

market intelligence

platforms

·

2 min read

The Ledger #23: A Year-End Signals Roundup

The Year in Review: Mobile UA in 2025, in Five Charts

market intelligence

measurement

·

6 min read

The Year in Review: Mobile UA in 2025, in Five Charts