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creative strategy
market intelligence
Creative team structure: in-house or agency?
A five-person in-house pod and an agency retainer cost about the same at scale. What differs is who keeps the learning after the campaign ends.
David Lee
5 min read
market intelligence
·7 min read
The genre is the strategy
market intelligence
media buying
·4 min read
Ratings, reviews and trust in the store listing
creative strategy
market intelligence
·3 min read
Gamescom on a phone: capturing PC and console attention for mobile launches
market intelligence
measurement
·6 min read
Anatomy of a soft launch that should have been killed
market intelligence
media buying
·4 min read
ASO for games in 2026: keywords and visuals
market intelligence
platforms
·3 min read
The Ledger #7: Gamescom week preview
market intelligence
·4 min read
The M&A map: what consolidation does to buyers
creative strategy
market intelligence
·6 min read
4X strategy UA reckoning: what H1 2026 actually cost
market intelligence
media buying
·6 min read
Anatomy of a Q4 CPM spike
market intelligence
·7 min read
Anatomy of a launch that bought charts and lost money
market intelligence
·4 min read