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Mid-year check: the 2026 acquisition outlook, six months on
Four themes framed our January outlook. Six months on, three held, one moved faster than expected, and one buyer habit still has not caught up.
Jordan Wells
4 min read
market intelligence
media buying
·6 min read
Automation did not remove judgement, it moved it
market intelligence
media buying
·6 min read
The best UA teams spend less time in ad managers
market intelligence
·3 min read
Web3 games and UA: what remains
creative strategy
market intelligence
·6 min read
Premium mobile games: releases were up 77 percent
market intelligence
·3 min read
Chart watch, June
market intelligence
measurement
·6 min read
Dashboards make UA teams slower
market intelligence
measurement
·6 min read
The benchmark report is selling you something
market intelligence
·4 min read
South Korea: PC-heritage IP and mobile UA
market intelligence
platforms
·6 min read
Google Play commission cuts: who actually wins
creative strategy
market intelligence
·6 min read
The creative strategist role is misdefined
market intelligence
measurement
·7 min read