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XR headsets as an acquisition surface
Vision Pro and Quest remain too small for performance UA. Studios that show up anyway are buying press coverage, not installs.
Marco Bianchi
2 min read
market intelligence
·7 min read
Stop calling it user acquisition
market intelligence
·2 min read
Chart watch, July
market intelligence
media buying
·6 min read
Anatomy of a budget cut done well
market intelligence
media buying
·4 min read
GTA 6's autumn campaign will distort mobile CPMs. Plan for it now
creative strategy
market intelligence
·4 min read
Characters and IP in acquisition creative
creative strategy
market intelligence
·6 min read
Most UA best practice is survivorship
market intelligence
platforms
·2 min read
The Ledger #6: Play policy, stores, and a quiet Apple
market intelligence
·6 min read
The UA lead as translator, not buyer
market intelligence
measurement
·7 min read
Retention is a UA metric
market intelligence
·2 min read
$2.5B into games in Q2, mostly AI and ad tech
market intelligence
·6 min read