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The Ledger #5: Liftoff's first weeks, Epic's cert reply
This Liftoff Epic cert reply roundup: Liftoff trades above its IPO price, Epic asks the Supreme Court to skip Apple's appeal, and Digital Turbine beats.
Marco Bianchi
2 min read
market intelligence
playable ads
·4 min read
Playable tooling in 2026: build, buy or outsource
market intelligence
media buying
·6 min read
The agency incentive problem nobody fixes
market intelligence
measurement
·6 min read
UA and product teams optimise against each other
market intelligence
·2 min read
Console cross-play and the mobile funnel
market intelligence
·6 min read
Decision latency is the hidden UA KPI
market intelligence
measurement
·6 min read
Post-mortems for failed campaigns, done honestly
market intelligence
platforms
·7 min read
Regulation lands on the buyer, not the platform
market intelligence
platforms
·8 min read
Grand Games: $500M run rate in two years—and what the Series B syndicate actually looks like
market intelligence
platforms
·6 min read
Bending Spoons files its S-1: a portfolio roll-up read
market intelligence
platforms
·4 min read
Liftoff lists at $23: the first public read on how the market prices a mobile DSP
market intelligence
·5 min read