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market intelligence
measurement
Payback windows are a cost of capital decision
The payback window in your UA targets is not a measurement choice. It is a statement about how expensive your money is, and few studios have checked.
Isaac Turner
6 min read
market intelligence
·4 min read
Brazil and LATAM: payments, pricing and UA
market intelligence
platforms
·3 min read
AppLovin wants brands. The Kantar study is a pitch deck, and here is what is in it for games
creative strategy
market intelligence
·14 min read
Pixel Flow and the rise of sort puzzles: fail-states, trays, and UA-native levels
market intelligence
media buying
·4 min read
Programmatic DSPs for games, explained
market intelligence
·7 min read
UA is a capital allocation problem
market intelligence
·3 min read
Chart watch, February: a $6.1B month with no new entrants
market intelligence
media buying
·14 min read
Meta is “back” in gaming: factories, attribution tax, and the UA team reboot
market intelligence
·4 min read
UA careers: roles, skills and progression
market intelligence
measurement
·6 min read
The case for fewer KPIs in UA
market intelligence
platforms
·8 min read
Xbox’s endgame: capital signals, Booty as bridge, and why Sony should not cheer
market intelligence
media buying
·4 min read