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market intelligence
The UA system platforms will not build for you
Networks optimise seven-to-twenty-eight-day proxies; games need multi-year yield. A Games & Genres / market-intelligence read of the translation layer, learning loop, creative velocity, and org design publishers must own themselves.
Samuel Ortiz
11 min read
market intelligence
media buying
·4 min read
Cross-promotion inside a portfolio, done properly
market intelligence
platforms
·3 min read
The Ledger #2: GDC leftovers and a $6B MOBA
market intelligence
platforms
·6 min read
Google Play's Rate Cuts: Who Actually Won
market intelligence
·3 min read
Savvy buys Moonton for $6B: what a MOBA's acquisition machine is worth
market intelligence
·8 min read
GDC 2026 POST-MORTEM
market intelligence
measurement
·4 min read
Ad fraud tooling: the market and what it catches
market intelligence
·12 min read
Ten Years and $100M: Star Trek Timelines
market intelligence
·4 min read
Subscriptions and Game Pass style bundles
market intelligence
measurement
·11 min read
State of Gaming 2025: seven operator takeaways from Sensor Tower’s briefing
market intelligence
media buying
·5 min read
Connected TV for mobile game launches
market intelligence
measurement
·6 min read