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market intelligence

Southeast Asia: Vietnam, Indonesia, the Philippines

Local publishers still out-buy global desks in Vietnam, Indonesia and the Philippines. File size, e-wallets and genre choices explain why.

Emma Carter

4 min read

Southeast Asia: Vietnam, Indonesia, the Philippines
$7.7B in a quarter: Q1 M&A and what consolidation does to CPI

market intelligence

media buying

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4 min read

$7.7B in a quarter: Q1 M&A and what consolidation does to CPI

Web shops change the maths of paid UA

market intelligence

media buying

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5 min read

Web shops change the maths of paid UA

market intelligence

·

8 min read

How to Build a Real Business on Roblox in 2026: what the 2026-04-06 archive still tells operators

Annual and quarterly UA budget planning

market intelligence

media buying

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4 min read

Annual and quarterly UA budget planning

Profitable UA can still destroy a studio

market intelligence

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6 min read

Profitable UA can still destroy a studio

Shooter UA on mobile: the attention problem

market intelligence

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6 min read

Shooter UA on mobile: the attention problem

Chart watch, March

market intelligence

·

2 min read

Chart watch, March

Match-3 UA is a story problem now

creative strategy

market intelligence

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7 min read

Match-3 UA is a story problem now

Match 3D: from hypercasual toy to casual puzzle duopoly

market intelligence

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13 min read

Match 3D: from hypercasual toy to casual puzzle duopoly

Finch: gamified widgets as a retention surface when CPI is expensive

creative strategy

market intelligence

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9 min read

Finch: gamified widgets as a retention surface when CPI is expensive

Ad-revenue and IAP games need different UA maths

market intelligence

measurement

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7 min read

Ad-revenue and IAP games need different UA maths