All our measurement news
measurement
Chuseok / Golden Week retention uplift vs paid spend efficiency
Illustrative lab separating festival organic retention uplift from paid efficiency reads for KR Chuseok and JP Golden Week windows.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Battle-pass attach rate vs organic baseline: a cohort lab
measurement
·1 min read
Refunds on the first-purchase cohort: a teaching bridge
measurement
·1 min read
First-purchase offer holdout: synthetic teaching set
measurement
media buying
·1 min read
D1–D7 payback with first-purchase bonus cash labelled
measurement
media buying
·1 min read
Putting rewarded revenue into ROAS: a labelled teaching mix
measurement
·1 min read
Web shop geo, tax and store-fee checklist
measurement
·1 min read
UA-finance recon calendar: daily, weekly, monthly F2P close tasks
measurement
media buying
·1 min read
Thanksgiving week US F2P pacing checklist (not just BF)
measurement
·1 min read
SKAN conversion values for an IAP-heavy F2P schema
measurement
media buying
·1 min read
Payback target setting: D7 vs D30 vs full LTV for F2P genres
measurement
media buying
·1 min read