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media buying
Creator codes: MMP, store and finance reconciliation
Reconcile creator promo codes using FTC material-connection disclosure guidance and AppsFlyer revenue/event identifiers — without inventing attribution magic.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Hybrid bid model handoff: which MMP events finance accepts
measurement
media buying
·1 min read
Fraud / invalid traffic checks before trusting a F2P scale week
measurement
·1 min read
Event taxonomy for F2P MMP: purchase, ad_revenue, pass_attach, pity_hit
measurement
media buying
·2 min read
Cross-promo between live titles during a shared event weekend
creative strategy
measurement
·2 min read
Creator code program launch checklist for F2P (MMP, finance, legal)
measurement
·1 min read
ATT prompt after a value moment, not at first launch
measurement
media buying
·1 min read
First-time buyer coupon on web shop: incremental margin worksheet (labelled synthetic)
measurement
media buying
·1 min read
SKAN-limited geo bid cap worksheet for IAP-heavy F2P
measurement
media buying
·1 min read
Rewarded placement eCPM shock: bid adjustment worksheet
measurement
media buying
·1 min read
Qualified player cost: FTUE complete vs install for midcore F2P
measurement
media buying
·1 min read