Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
platforms
·2 min read
T/TAF 267.2-2025: push SDK personal-info protection requirements (10 Feb 2025)
measurement
platforms
·2 min read
T/TAF 267.1-2025: advertising SDK personal-info protection requirements (10 Feb 2025)
measurement
platforms
·2 min read
PIPL Compliance Audit Measures take effect 1 May 2025 (CAC)
measurement
platforms
·2 min read
National Cybersecurity Incident Reporting Measures effective 1 Nov 2025 (CAC)
measurement
platforms
·2 min read
CAC opens personal-information protection officer filing for processors of ≥1M individuals (18 July 2025)
measurement
platforms
·2 min read
Personal Information Outbound Certification Measures effective 1 Jan 2026
measurement
media buying
·2 min read
Tee Studio: make the revenue denominator explicit before scaling a channel
measurement
media buying
·3 min read
Supersonic: a creative-level decision depends on a reliable cost join
measurement
media buying
·3 min read
Socialpoint: a higher install cost can still buy the more valuable cohort
measurement
media buying
·2 min read
Playtika: judge CTV inside the media mix, not as an isolated scoreboard
measurement
media buying
·2 min read
MyTona: separate purchase validation from traffic attribution
measurement
media buying
·2 min read