Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
platforms
·2 min read
EU trader verification is a destination-availability check
measurement
platforms
·2 min read
Apple’s age-rating questionnaire is a release control
measurement
platforms
·2 min read
The APNs certificate change still matters to dormant services
measurement
platforms
·3 min read
SKAN 4 postback windows: Apple’s current conversion windows and lock behaviour
measurement
platforms
·3 min read
Play Billing Library: required version 8 by 31 August 2026—and what blocks updates
measurement
platforms
·2 min read
Android Attribution Reporting: status versus Privacy Sandbox retirement copy
measurement
platforms
·2 min read
Web-shop and store IAP in one LTV: a double-count diagnostic
measurement
platforms
·2 min read
SKAN postbacks versus MMP revenue: keep the units on different rows
measurement
platforms
·2 min read
ATT opted-in rows versus modelled rows: keep them in separate columns
measurement
platforms
·2 min read
SKAN null-rate charts need population and definition before a “healthy” target
market intelligence
measurement
·6 min read
The UA reading list: reports and benchmarks that matter
market intelligence
measurement
·5 min read