Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·1 min read
Putting rewarded revenue into ROAS: a labelled teaching mix
measurement
·1 min read
Web shop geo, tax and store-fee checklist
measurement
·1 min read
UA-finance recon calendar: daily, weekly, monthly F2P close tasks
measurement
media buying
·1 min read
Thanksgiving week US F2P pacing checklist (not just BF)
measurement
·1 min read
SKAN conversion values for an IAP-heavy F2P schema
measurement
media buying
·1 min read
Payback target setting: D7 vs D30 vs full LTV for F2P genres
measurement
media buying
·1 min read
Late postback / delayed purchase handling in F2P daily pacing
measurement
media buying
·1 min read
Creator codes: MMP, store and finance reconciliation
measurement
media buying
·1 min read
Hybrid bid model handoff: which MMP events finance accepts
measurement
media buying
·1 min read
Fraud / invalid traffic checks before trusting a F2P scale week
measurement
·1 min read
Event taxonomy for F2P MMP: purchase, ad_revenue, pass_attach, pity_hit
measurement
media buying
·2 min read