Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·2 min read
Mini-game IAA users versus app IAP users: do not add the series
measurement
·1 min read
Splitting Huawei/Xiaomi/OPPO/vivo cohorts in a teaching export
measurement
·2 min read
PIPL: SDK inventory a UA stack must list
measurement
·1 min read
OAID versus IDFA: what a China Android campaign can send
measurement
platforms
·2 min read
AppLovin Ad Review drops user-level journeys for aggregate-only reporting
measurement
platforms
·1 min read
When to turn rewarded ads off for payers (and how to measure the loss)
measurement
platforms
·1 min read
When custom product pages need their own MMP campaign mapping
measurement
platforms
·1 min read
Season pass refund rate versus standard IAP refund rate
measurement
platforms
·1 min read
Pre-reg cohort quality vs post-launch paid cohort quality
measurement
platforms
·1 min read
Pity-adjusted expected value versus player-facing banner claims
measurement
platforms
·1 min read
MMP install count vs store first-open: F2P reconciliation lab
measurement
platforms
·1 min read