Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·1 min read
Geo payback grid: D7 targets by country for one F2P title
measurement
media buying
·1 min read
Gacha banner revenue forecast: pulls, pity, and refund risk
measurement
media buying
·1 min read
First-purchase offer cost recovery versus D7 payer LTV
measurement
media buying
·1 min read
D7 to D30 payback bridge worksheet for SLG / 4X
measurement
media buying
·1 min read
Creator flat fee versus CPA: a reader-input sheet
measurement
media buying
·1 min read
Cohort quality scorecard: inputs a UA lead can fill weekly
measurement
media buying
·1 min read
Cash payback vs accounting payback for F2P (refunds, chargebacks, VAT)
measurement
media buying
·2 min read
Battle-pass premium track payback worksheet (IAP vs pass ARPU)
measurement
media buying
·1 min read
Alliance pack group-buy: contribution after store fees
measurement
·1 min read
Rewarded completion rate claims in network case studies: definition check
market intelligence
measurement
·1 min read
Retention percentile charts for F2P: what GameAnalytics-style cuts miss
measurement
media buying
·1 min read