Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
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Earnings preview: what AppLovin and Unity's Q4 will tell us about 2026 CPMs
media buying
platforms
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Apple Search Ads beyond brand defence
market intelligence
media buying
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In-house or agency media buying: the decision
media buying
platforms
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YouTube Shorts in App campaigns: what changes
media buying
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Learning phase economics: why small budgets lose twice
media buying
platforms
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Hybrid waterfalls: what bidding still leaves on the table
market intelligence
media buying
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Discord as an acquisition channel for mid-core
market intelligence
media buying
·7 min read
Bid shading: the margin you never see in automated buying
media buying
·6 min read
Campaign consolidation works until it does not
media buying
·4 min read
Reddit ads for game launches: what works
media buying
platforms
·6 min read
First-price auctions quietly changed what a bid means
media buying
platforms
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