Marco Bianchi
Platforms Correspondent
Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.
More articles from marco-bianchi
market intelligence
platforms
·2 min read
Sweden iOS entry card: keep billing-provider coverage out of a market-wide pass
market intelligence
platforms
·2 min read
Spain iOS entry card: capture the exact billing path and offer expiry
market intelligence
platforms
·2 min read
South Korea iOS entry card: keep each wallet route in its own test row
market intelligence
platforms
·2 min read
South Africa iOS entry card: scope the carrier checklist to observed accounts
market intelligence
platforms
·2 min read
Netherlands iOS entry card: do not turn a balance top-up into a checkout claim
market intelligence
platforms
·2 min read
Japan iOS entry card: test the distinction between wallet and carrier routes
market intelligence
platforms
·2 min read
Italy iOS entry card: verify product names across the acquisition journey
market intelligence
platforms
·2 min read
Indonesia iOS entry card: inspect wallet eligibility without inventing adoption rates
market intelligence
platforms
·2 min read
India iOS entry card: separate UPI purchase coverage from account top-ups
market intelligence
platforms
·2 min read
Germany iOS entry card: test the offer explanation through purchase
market intelligence
platforms
·2 min read
France iOS entry card: keep purchase failures separate from translation failures
market intelligence
platforms
·2 min read