Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Microsoft’s Activision Blizzard acquisition closed; a new mobile channel did not follow automatically

market intelligence

platforms

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3 min read

Microsoft’s Activision Blizzard acquisition closed; a new mobile channel did not follow automatically

Epic’s first mobile-store scorecard reported 29 million installs

market intelligence

platforms

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3 min read

Epic’s first mobile-store scorecard reported 29 million installs

Chrome’s proposed cookie-choice experience did not become the promised prompt

market intelligence

platforms

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3 min read

Chrome’s proposed cookie-choice experience did not become the promised prompt

Apple’s SDK 26 deadline passed; the migration still needs build evidence

market intelligence

platforms

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3 min read

Apple’s SDK 26 deadline passed; the migration still needs build evidence

Apple Games shipped; a discovery uplift is a separate claim

market intelligence

platforms

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3 min read

Apple Games shipped; a discovery uplift is a separate claim

After the age-rating deadline, the questionnaire remains the evidence

market intelligence

platforms

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3 min read

After the age-rating deadline, the questionnaire remains the evidence

New AdMob preloading APIs did not establish universal access

market intelligence

platforms

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3 min read

New AdMob preloading APIs did not establish universal access

AdMob’s initialization optimisation became the default

market intelligence

platforms

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3 min read

AdMob’s initialization optimisation became the default

AdMob’s alarming ad-load log moved from error to info

market intelligence

platforms

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3 min read

AdMob’s alarming ad-load log moved from error to info

Vietnam iOS entry card: keep the listed wallet set separate from your launch promise

market intelligence

platforms

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2 min read

Vietnam iOS entry card: keep the listed wallet set separate from your launch promise

Türkiye iOS entry card: preserve the exact carrier-billing route name

market intelligence

platforms

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2 min read

Türkiye iOS entry card: preserve the exact carrier-billing route name

Thailand iOS entry card: test wallet and carrier recovery states

market intelligence

platforms

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2 min read

Thailand iOS entry card: test wallet and carrier recovery states