Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Brazil Android entry card: test PIX and wallet routes without stretching the iOS card

market intelligence

platforms

·

3 min read

Brazil Android entry card: test PIX and wallet routes without stretching the iOS card

App Store versus Play revenue split: Sensor Tower’s store estimates, fees included

market intelligence

platforms

·

3 min read

App Store versus Play revenue split: Sensor Tower’s store estimates, fees included

Apple's Supreme Court brief, in plain language

platforms

·

3 min read

Apple's Supreme Court brief, in plain language

The Ledger #8: September so far

market intelligence

platforms

·

2 min read

The Ledger #8: September so far

How to follow UA industry news without the noise

market intelligence

platforms

·

5 min read

How to follow UA industry news without the noise

The consolidation endgame for mobile ad tech

market intelligence

platforms

·

6 min read

The consolidation endgame for mobile ad tech

If app stores become optional, what happens to UA

market intelligence

platforms

·

6 min read

If app stores become optional, what happens to UA

Dark patterns, consumer law and UA

market intelligence

platforms

·

4 min read

Dark patterns, consumer law and UA

Apple's EU terms now face a developer backlash

platforms

·

6 min read

Apple's EU terms now face a developer backlash

The Ledger #7: Gamescom week preview

market intelligence

platforms

·

3 min read

The Ledger #7: Gamescom week preview

XR headsets as an acquisition surface

market intelligence

platforms

·

2 min read

XR headsets as an acquisition surface

The Ledger #6: Play policy, stores, and a quiet Apple

market intelligence

platforms

·

2 min read

The Ledger #6: Play policy, stores, and a quiet Apple